Helping technology businesses succeed in sales for more than 20 years

Unlocking the revenue potential and accelerating the growth of your business

Sales Consulting, Training & Advisory services for Early Stage Startups and Growth Focused Businesses

I specialize in delivering top-tier consulting, training, and advisory services tailored to the unique needs of early-stage startups and growth-focused businesses. Whether you're just starting your entrepreneurial journey or seeking to take your team or entire business to new heights, my expert guidance and strategies are designed to fuel your success. I work closely with you to craft a winning sales and growth strategy, refine your go-to-market approach, and empower your sales team to crush their targets. With a keen understanding of the challenges faced by startups and growing enterprises, I'm here to provide the guidance and expertise you need to thrive in today's competitive & digital business landscape

Early Stage

  • GTM Planning
  • Messaging & Value
  • Ideal Customer Profile (v3)
  • Metrics & KPIs

Growth Focus

  • ABM Campaigns
  • Playbook Creation
  • Revenue Operations
  • Expansion Strategy

Sales Frameworks

  • Signal Led Sales (SLS)
  • MEDDPICC Implementation
  • B2C to B2B Transition
  • Communication Models

Training & Coaching

  • Individualized Programs
  • Sales Team Training
  • Critical Deal Support
  • Leadership Coaching

Meet Matthew

Matthew Trotter
A seasoned sales leader, subject matter expert and award winning seller of technology for more than 20 years, Matthew brings his high-performance athlete coaching expertise and experience together for individuals and companies of all sizes to help them succeed.

Matthew is a student of the industry having spent his entire professional career in technology. He is a serial entrepreneur with multiple successful exits and appreciates the details of a well put together outfit. When he isn't in front of customers he loves producing music, high-risk activities on two-wheels and lives on the beach with his partner Sara and their two children.

Even the greatest at their craft need a coach to continue to grow

If the greatest athletes on the planet need a coach to improve their performance, why don't salespeople and leaders need a coach? Expertise implies competency, but it doesn't give you an avenue towards continuous improvement.


Right From the Feed

Follow Matthew on LinkedIn for regular updates, breakthrough sales and leadership tidbits and lessons learned from a long career in sales, entrepreneurship and high-performance coaching 



Let's Talk About Sales